Use of social media in UAE soars as residents stay home
Subscription services such as Amazon Prime and Netflix recorded the most significant upswings.
The Telecommunications Regulatory Authority (TRA) has reported a marked increase in the use of OTT apps and social media platforms since March due to Covid-19 measures.
Subscription services such as Amazon Prime and Netflix recorded the most significant upswings, with 44 per cent and 26 per cent increments respectively.
Social media apps followed, with Twitter usage up by 22 per cent, Facebook by 17 per cent, YouTube by 16 per cent, and Instagram 12 per cent.
#TRA announced a significant increase in the use of social media platforms during the past months as a result of the measures taken to contain the spread of COVID-19#Covid_19 pic.twitter.com/0SQsOlS3fz- ???? ????? ????????? (@TheUAETRA) May 19, 2020
The TRA noted that the e-commerce sector has also witnessed a spike in popularity over the past few months as a result of government decisions to reduce unnecessary social gatherings.
The number of Amazon website visitors was noted to have increased by 44 per cent during this period.
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