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Coronavirus Pandemic

Combating coronavirus: Fashion students in UAE graduate with a digital runway assessment

Nandini Sircar/Dubai
Filed on June 10, 2020 | Last updated on June 10, 2020 at 08.12 pm
Combating, covid19, coronavirus, Fashion students, UAE, graduate, digital runway, assessment,

(Supplied photo)

The show began with student models walking their home-runways in designs created by the graduating design batch.

Fashion design students from a UAE university had their graduate project assessment on a virtual runway.

Quickly adapting to a Covid-19 environment, Amity University students exhibited their talent, competency and skills acquired during their four-year undergraduate programme through the virtual platform.

The show began with student models walking their home-runways in designs created by the graduating design batch. Many were seen getting dolled up before they hit their living room corridors or garden pathway, walking in style. Videos showcased their chic outfits with stunning poses in their home lobbies and stairways.

This was followed by animated models walking on a virtual runway that included every graduating student's digital collection.

Animated models showcase digital garments

Aparna Nair, a 22-year old fashion design student, was ecstatic at the success of this innovative show. "The animated models showcased our digital garments. This meant that while preparing for this show we had to share every detail of our actual outfits meticulously. This pertained to details like the texture, lining, accessories and many others things that we had to describe at length to our instructors in advance so that the digital garments were a replica of our actual portfolio."

"The final fashion show is a milestone in every graduating design student's academic life. Being a graduating batch in 2020, we really didn't think this would be possible. I am immensely grateful to my university who made this possible for us virtually. It was a lot of hard work to digitise our designs and pre-record our collections and finally to have an online show. But it surely opened more avenues and compelled us to think out of the box," she added.

Pushing boundaries

Another student Ashmida Ashok feels the digital wave in the Covid-19 scenario has pushed the boundaries and forged collaborations. "We were nervous that there may be technical glitches during the show as many famous designers from abroad had also logged in to view our virtual fashion show. But I am glad it all went off well.

"The idea to do a digital show cropped up as our submissions were going digital due to the pandemic. So, it was a collective brainchild. Different teams from the university got into elaborate discussions about how best it could be executed. We did a trial run with one model wearing a Tshirt which seemed successful. During the creation of this show we've also been in talks with international design companies that have opened further freelancing and work opportunities for me and my classmates", she explained.

Memorable for graduating students

The university's senior management didn't want the final-year students to be deprived of the fun and excitement that goes into creating garments and sharing them with an audience.

"Our students have always been able to showcase their work through runway shows and competitions that have taken place throughout the year. As a Fashion Design graduate, your final runway show represents the growth and concepts learnt over the years, the Grad Show 2020 was the perfect online forum for this," said Dr N Ramachandran, Amity University Dubai pro-vice-chancellor.

"I must mention, Amity's Media Studies also contributed by creating video teasers, posters and animated figures, which were then dressed in the designs created by graduating Fashion Design students. This digital journey was more than a runway show, it also gave attendees a behind-the-scenes look at the design processes and prepared students for the possible future of fashion design," he added. 

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