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Coronavirus Pandemic

Corporate conglomerates are supporting social distancing with logo redesigns.

Web report

Published on March 30, 2020 at 16.02

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As coronavirus, Covid-19 cases are increasing, governments across the globe have issued an advisory urging people to stay at home and take social distancing measures as a preventive strategy to curb the spread of Covid-19. Many brands such as; Audi, Mc Donalds, and Coca-Cola have released advertisements in support of social distancing amid the Covid-19 pandemic. In addition, some brands have updated their logos to create awareness about social distancing.
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McDonald's Brazil pulled apart its iconic golden arches - the picture was posted on McDonald's Brazil Facebook page. The ad agency explained that despite the temporary separation between its customers and the company caused by closures of some of its restaurants, they "can always be together."
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Volkswagen promoted a short video to create awareness and show support around social distancing. The brand also separated the V and W in their logo.
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Audi separated its four rings in a short video in order to inform people about the importance of staying at home and social distancing
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Coca-Cola's billboard in Times Square is promoting "Social Distancing" to curb the coronavirus outbreak. The advert shows each letter of its logo separated with the slogan "Staying apart is the best way to stay connected."
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In a recent Instagram post, Kappa announced that they have adapted their logo to raise awareness of the importance of social distancing
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Nike didn't update its logo, however it launched a large social media campaign with a list of global star athletes including NBA player LeBron James and golfer Tiger Woods. All sports have been put on hold in the past few weeks due to social distancing rules. The campaign encourages people to play inside.
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