With 16 players all within four shots of the leaders, the $300,000 tournament looks set for a thrilling Sunday finish
We are launching our first collection inspired by fashion based on existing samples that have been given a new life in line with our story for this season as well as our most popular cuts made from scratch. It is colourful and suits women with different tastes and backgrounds. Unlike our previous collections, this has very few embroidered pieces as the focus is on cleaner looks.
The theme of this collection is 'Change,' referring to the evolution that we all go through from the moment we ask questions like: What am I doing here? What's my purpose in life?
It's very personal to me in its value as for the past five years I've dedicated a vital part of my time talking to people and sharing knowledge. When the questions got deeper, I decided to take my knowledge further by becoming a certified 'Transurfing' instructor and am currently learning more about energy. That translated into my designs by primarily taking existing designs and samples and taking them through a process of change. Each piece has its own story from our past collections and have been given a new life in line with self-empowerment.
From the Middle East, we chose to work with Egyptian singer Sandy as the face of the collection as she represents exactly the story of the collection. She has always been known as the Teen Idol for Egyptians and is now ready to go through her own evolution. Internationally, Cate Blanchett is my idol.
Dubai has been the spice to my designs. It has been my home away from home. The city has helped define me as a strong woman, loving people from all walks of life, because that is essentially what Dubai does. It's a home for all.
We encourage our customers to dress up all the time, no matter if it's for the daily working day or a evening party after work. The aim of our designs is for independent women to wear what they like with confidence.
We are good at designing with tulle fabric and are happy to bring our own aesthetic to the Middle East market.
Olivia Palermo is always our muse, we love her attitude, her tough and elegant image. We believe that our customers also have those elements.
Being an international label is our brand objective. And Dubai is one of the best fashion cities in the Arab world. By participating in the Fashion Week in Dubai, we can have more opportunities to explore our brand in the Middle East market.
With 16 players all within four shots of the leaders, the $300,000 tournament looks set for a thrilling Sunday finish
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