The Voice's Allexa Bash debuts single in UAE
Song Spin of The Moment looks to speak the Ukrainian's truth
For participants, what is the ultimate point in entering the numerous singing talent shows populating the world’s television schedules? To become famous? Sure, that’s part and parcel of show business. To parlay on-camera experience into other TV careers? It happens sometimes. Overwhelmingly we believe, to put yourself through the ordeal of being up there on that stage as millions of viewers pass judgement on your talents, the goal has to be to get your music out in the public domain. If a laser-focused desire to release your musical gifts was not burning bright, why else would you do it? To meet Simon Cowell? As good an anecdote that would probably prove to be, we’re okay thanks.
“The emotions were huge,” Dubai singer Allexa Bash told us of her experience appearing on The Voice in her native Ukraine. “Behind the scenes I was all shaking, but after I went onto the stage I just started to sing and do what I knew best.”
Bash chose the Gloria Gaynor classic, I Will Survive, in a bid to have the judges press their buttons and force their seats to turn around: a feature of the show meaning she would progress in the competition.
“It was my first big experience on a television show, let alone being in a competition. It was great! It was so exhilarating because the audience was clapping all the way during the song. I think that the more emotions and nervous I am before the performance, the better it will be.”
Making it a fair way into the contest, Bash ultimately did not take home the trophy though the exposure allowed the performer to make a substantial living touring her homeland putting on shows of jazz, pop and rock standards and even travelled over to the Middle East for a few appearances. A couple of years ago she decided to move to the UAE full-time. The upheaval resulted not only in a shift in lifestyle, but so too career direction.
“I gained the courage to write my own music after I came to Dubai. I wrote and sang my first lyrics at the age of four with my parents recording it on a tape player, but performed covers for many years. Now I want people to hear what I have to say.”
Her debut single Spin of The Moment has its roots in classic pop, yet wishes to explore the themes of soulfulness and identity with a sweeping, emotional melody.
“I created the tune during the stay home time and it is about the journey and experience of the body’s soul,” Bash said. “It makes people question themselves, making them search through the looking-glass into the world of their being. You ask the questions, ‘what makes who you are?’ ‘What is your destination?’ ‘What is your life for?’”
Bash therefore, along with many artists, put a slower 2020 pace to good use.
“It was perfect timing to write and record the music,” she said. “The pandemic made the creative process more interesting which also developed a deeper and meaningful experience for me. The only thing that is really missing is to play a live performance. I love to be on stage, which I badly miss. I really want to feel the audiences’ vibes, and perform with my band.
“However I can’t complain as I was able to perform a live show in Dubai with my new original music at The Fridge just before the New Year. It was a great feeling to be sharing my music with the listeners during the festive season and to see their reaction.”
Bash credits her father for instigating her musical taste, which has always leaned towards Western styles. This, she explains, is her reason for releasing tracks in English.
She told us: “My dad was the one usually buying me lots of tapes of American music, which I really enjoyed listening to and had a profound influence. I loved jazz music from the age of 14. Over the years I have discovered for myself more and more new music styles: rock, funk, soul, fusion.” The artists currently on her playlist include Adele, Madonna and Radiohead, the success of whom Bash hopes to emulate starting with Spin of The Moment.