The anniversary coincides with the UAE’s decision to extend the ‘Year of Sustainability’
In a telephonic chat with City Times, Sheikh, who kicked off his career with the 1974 film Dhamaka and has worked steadily in the film and television industry since, expressed his delight at being part of the jury for the highly anticipated event. "I'm very proud and very happy to be part of the Pakistan International Screen Awards. I'm sure these awards will create history. I'm looking forward to attending the event in Dubai and being part of the jury," he said.
"The film industry till the beginning of the 1990s was doing very well. But from then onwards, till the early 2000s, we had a dark period - we were struggling, there were very few productions because studio owners and people who were involved in production were upgrading their systems. I directed a film called Yeh Dil Aap Ka Huwa (which released in 2002), which was Pakistan's first Dolby Digital film - it was shot in Switzerland and Spain. It was the most expensive film of that time. The film ran for one year - this was the first Pakistani film to be premiered in London at Leicester Square. That heralded the revival of Pakistani cinema.
"Now, the industry is flourishing. We have plenty of new directors, writers and actors who are making very good films which are releasing internationally as well."
"While I would like to star in a critically acclaimed film, basically I'm an actor who wants to do commercial films. I've been doing commercial films all this while, so that's my preference," he said.
"My desire is to do a film internationally, maybe in Hollywood. Inshallah, I will get an offer from there in the near future."
"The best thing about fame is that you're popular, everyone recognizes you, they want to take selfies, they invite you for dinners. The fans all love you; it's very good. The worst thing is that we lose our privacy. When they see us people don't want to judge whether we are in a good or bad mood, they just want to have a selfie! But we do it, we can't refuse anyone!"
The anniversary coincides with the UAE’s decision to extend the ‘Year of Sustainability’
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