The move is seen as part of Ukraine's efforts to reinforce its army as soldiers struggle to hold positions against Russia
Challenge all about? The RapCorona Challenge, encourages users of social networking TikTok and Instagram to use the audio provided on Knox's official YouTube Channel - Knox Artiste or use the official RapCorona sound from his official TikTok Page - @iamknoxartiste and upload a video. "Use the audio to make the most creative video in the safety of your home. Use the #RapCorona hashtag and tag @iamknoxartiste so we can find your videos. I plan on featuring the most creative videos for the #RapCorona music video. Obviously, I want people to only send videos from the safety of their homes," says Knox.
Knox has two hopes for the RapCorona Challenge. "I have two aims with the #RapCorona Challenge. The first one is to keep people entertained - either by making or watching the videos in their homes while they wait for all this to blow over. Also, it can be very frustrating staying home for such an extended period, we need something different to challenge our minds and creativity."
"The idea came to me when I first heard about Covid-19 in February, but I was considering not going through with it as some may find it insensitive. However, my aim is only to spread some semblance of positivity by telling the universe that we as humans can overcome anything. If my music can help put a smile on someone's face, then that's enough," Knox says. "I think music always plays a very important role. It's a universal language that brings people together. A 3-minute song can have more impact than an hour-long speech," he feels.
The #RapCorona Challenge requires users to submit videos via TikTok and Instagram. When asked if he's worried over the backlash from using a controversial Chinese app, Knox says, "The reason we went with TikTok was to achieve a higher reach to the audiences that are not active on YouTube and Facebook." He adds, "Honestly, I'm not worried about any backlash as I'm not the only musician using the app to promote my musical content. I think that TikTok is a very good tool for people to show their creativity in making videos. There have been multiple incidents of 'user data' being leveraged by social media platforms that have not come from China."
The move is seen as part of Ukraine's efforts to reinforce its army as soldiers struggle to hold positions against Russia
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