Akshay Kumar, Rana Daggubati to launch India's first influencer-led online market place

Actors Akshay Kumar and Rana Daggubati have announced that they are coming together to create India's first influencer-led online market place called Socialswag. Poised to take over India's digital world by storm, the app is set to be launched nationwide in February 2021.

Socialswag is a new age platform that will enable consumers to connect with celebrities, influencers, bloggers and other inspirational individuals, through personal interactions and learning forums. By combining entertainment and learning, the app will enable interactions in multiple ways - masterclasses, live-chats, shout-outs, virtual selfies to name a few.

"I have seen so many opportunities in the digital domain this year and I believe being able to connect with fans through this platform with some of our products like my Masterclass or a Virtual Selfie will give not only me, but all my peers an additional opportunity to closely connect with fans in these changing times," said Akshay, talking about the app.

"This is a very fast growing space and I'm super excited to be partnering with Akshay. We will bring the best of sport, entertainment and vocational opportunities to this platform. Our launch with our first few products will be in the first quarter of next year and the team is working towards making the fan experience a unique one for the global Indian audience," said Rana, commenting on this new venture.