It's day number something or other indoors and the apartment or villa is beginning to get mighty familiar, right? Are you creative? Do you feel your talents could be put to good use at this time, but have no outlet? The Dubai Culture and Arts Authority (Dubai Culture) has just come to the rescue by launching a nationwide digital campaign through its social media platforms titled #CreateTogether. If you're a creator, artist, writer, photographer, short film maker or poet you are being asked to showcase your inner-skills while committing to staying inside, in support of the #StayHome campaign. "Simply share your creative passion or profession on social media, add #CreateTogether & #Stayhome and tag your fellow artists, musicians, performers, writers, designers, photographers, and makers so, together, you and Dubai Culture can build an inspiring gallery filled with your stories," said a Dubai Culture Instagram post. "Selected UAE entries will also get the chance to feature in an exhibition (details to be announced soon)". The campaign launch featured a group of pioneers headed by Emirati filmmaker and producer Nayla Al Khaja. The intended outcome is to spread positive messages and a renewed love for culture across all segments of society. Hala Badri, Director General of Dubai Culture (pictured), said: "Solidarity, unity and resilience has always shaped UAE's charater throughout history. Dealing with challenges and turning them into opportunities is not something strange to the Emirati community. This was the inspiration behind #CreateTogether campaign, where we seek to remind people that they can create from their homes and share their works on social channels. Creativity is never limited by walls and imagination is never bound by fences." A group of Emirati creatives volunteered to produce and direct the short campaign film, including Al Khaja; director and 3D cartoons animator Mohammed Saeed Hareb; media personality, poet and actor Saud Al Kaabi; and cultural photographer Rawdha Al Sayegh. This video represents Nayla Al Khaja's first remote production that she was able to complete within one day by participating with and instructing the other volunteers on how to best position their cameras, angles, lighting and positions to shoot their footage from their own homes. Commenting on the experience, Al Khaja said: "In times like these, it's easy to panic and feel restless, but with our caring and vigilant government, we are granted access to the best possible well-being. This allows me, as an artist, to really delve deep and practise my art at home. Challenging situations push us to be creative, and in times like these, art will reach new heights. Once this is all over, the amount of beautiful work captured will be a testament to the unification of our world in overcoming this global crisis."
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