Tune in UAE, Sheena's back!

Tune in UAE, Sheenas back!
Sheena Kay

By David Light

Published: Sat 24 Sep 2016, 4:39 PM

Last updated: Mon 26 Sep 2016, 6:55 PM

FOR FANS OF the regular Radio One and Two shows across the UAE it has been a period of transition. Dials have been twiddled back and forth and scanners have been working overtime in an attempt to pick up replacements for the now defunct channels and their often-entertaining programmes and presenters.
Three months ago, practically overnight, time was called on the decade-old stations and with them their radio personalities' output. This whirlwind decision came as a shock to the media community and listeners alike and while some employees have moved into other industries or abroad, no doubt it is with excitement from followers and the host herself that Sheena Kay, previously of Radio One's 'Sheena Show', will be back on the air across the country from 10am this morning.
Now calling Virgin Radio home, Sheena will be bringing us 'Non-Stop Hits with Sheena', Sunday to Thursday, 10am-1pm.
"It's great to be back and I have been welcomed by the team with open arms," the radio host told us yesterday. "I knew I was missing it but I didn't know how much. I'm back doing the thing I love and it feels amazing."
Sheena's new programme does exactly what it says on the tin. It aims to deliver the best music and popular hits for 40 minutes straight without commercial interruption. Asked if its format would be similar to the Sheena Show's mix of jovial chat and talking points in between the music, Sheena says this show will be more focused on the tunes.
"It's music, music, music and a little bit of me.
"We'll still have info on what's going on in the UAE, and news about the artists, but I want to centre on music that people love."
As well as helming her own three-hour slot five days a week, Sheena said she now also has the opportunity to work more behind-the-scenes in an effort to gain a complete radio education.
"I am handling the music for the online station, Virgin Radio Chill and producing Ryan Seacrest," she said.
And does she get to converse with Ryan?
"I'm not allowed to say!"
What are you most looking forward to about today's opening show?
Getting to know the Virgin Radio listeners. From listening myself I think they also have lots of energy like me, so it should be a perfect relationship.
How have you found adjusting to a new station?
Relearning the equipment after three months was weird, but I love it. I hope to improve my skills as a presenter. The team here is so incredible I know I'll be able to get tips from some of the experts in the industry.
What music do you most enjoy playing?
I like everything, but the music I listen to is anything made with heart. I want to feel what the artist wants to say.


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