'An extraordinary experience. It opened our eyes to how multinational corporations manage their business and handle competition,' said Mohammed Bukhashem, an Emirati student about his experience on the recent study tour to Europe.

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Published: Sat 23 Jul 2005, 1:01 PM

Last updated: Thu 2 Apr 2015, 6:19 PM

During the period from May 29 to June 10, 2005, 30 students from the School of Business and Management at the American University of Sharjah (AUS) travelled to Switzerland and Germany on a business study tour. The companies that the students visited were Nestle, Credit Suisse, Swiss Reinsurance, Novartis, Audi, Motorola and Siemens.

The tour was organised and under the supervision of Carol Houser, Director of Community Relations at the School of Business and Management. The trip helped the students to get a chance to learn exactly how big businesses work in the real world rather than the theories in textbooks.

Students were able to meet senior level executives of the multinational corporations. This gave the students a better understanding of how they manage their businesses. The students got a chance to see how the companies’ strategies and tactics relate to each of their fields of study.

The tour was not only about business; it also consisted of cultural, social and fun visits. One of their visits was to the Red Cross/Red Crescent Museum in Geneva, which gave the students an opportunity to learn about the history of international crisis and how the organisation dealt with them.

The students also got a chance to get a taste of the German history and culture by visiting the Linderhof and Neuschwanstein Castles, as well as, the Deutschland Museum.

The tour left a lasting impression on each student as it was a highly beneficial experience where students got to learn about different businesses and cultures.

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