“EVEN A BUSINESS woman can be stylish. After all, she is a woman,” claims Hala Malhas, one of the two owners and creators of Professionelle, the new boutique in town.
Say you had a long day at work, and were expected at a business dinner straight after, with no time to invest in the exchanging of your day outfit for a more appropriate evening one. Well then, you, according to Professionelle, would represent their quintessential client.
This uniquely themed, new boutique promises its female customers outfits that, with minor adjustments in ensemble, can be transformed from sleek and professional to hip and trendy.
“We decided to introduce business casuals, in which you look suitably formal for the office, and, with a slight twist in makeup and accessories, maybe the addition of a scarf or a bag, you are ready for a night out in town,” elaborates Shaden Bushnaq, Malhas' sister. Being a working lady herself, Bushnaq is the inspiration behind this venture.
With the boutique promising the dovetailing of such varying looks, one's curiosity is certainly piqued. The convenience of such a concept is undeniable. Is it really possible?
Malhas maintains that it is. "The need for formal outfits at the work place need not compromise a lady's effeminacy.” Her obstinate refusal almost gives one hope.
Neatly nestled on the first floor of the recently opened Dubai Mall, the creations available at Professionelle are essentially inclusive of European ready-to-wear designer brands, with the exclusive addition of Brazillian designer, Bebesh, and elegant accessories to the mix.
Bushnaq is unequivocal in elaborating their goal. "Our aim is to become a one-stop shop for the business lady. The interiors of the shop are so soothing, that the minute she enters, she feels relaxed."
If the initial reactions of guests at the elite launch event at Le Reve are anything to go by, Professionelle is going to make a place for itself. City Times offers you a sneak preview of the chic clothes that will be available as part of the Autumn Winter 2008 collections at Professionelle.
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