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Low-key Mad Men finale gets record audience

By (Reuters)

Published: Wed 13 Jun 2012, 8:52 PM

Last updated: Thu 2 Apr 2015, 10:41 PM

EMMY-WINNING DRAMA Mad Men drew a record 2.7 million viewers for its low-key season five finale, bringing to an end its most watched and most controversial season yet.

Cable channel AMC said on Monday that the TV show set in a 1960s New York advertising agency enjoyed its biggest weekly audiences during a season to date, drawing an average 2.6 million U.S. viewers, up 15 per cent over last season.

“We make Mad Men for the fans. My goal is to tell a compelling story and entertain people and it thrills me that people keep watching,” creator Matthew Weiner said in a statement.

Mad Men, starring Jon Hamm as enigmatic advertising executive Don Draper, has won four consecutive Emmy awards for best TV drama series despite a relatively small audience.

Season five, with a fist fight, hallucinations, a suicide and an LSD trip, was both darker and more dramatic than the slow-burn storytelling that marked the show’s previous years. And after Sunday’s finale, it drew mostly positive reviews.

Mike Hale at the New York Times said this season’s final episode - which closed with Draper propositioned in a bar and contemplating a reply - left fans with “smaller and more intimate questions to ponder” than the gruesome suicide of English character Lane Pryce the week before.

Time magazine’s James Poniewozik said the show had “purposely upped its scale” this season. “The show seems to have been driven by an imperative to produce more big moments, more arresting images and set pieces, more ... scenes that fans will talk about all week,” he wrote.

The Los Angeles Times was less favourable, saying Mad Men ended “with a whimper” after what writer Meredith Blake said was a “rudderless” season of forgotten storylines and missed opportunities to engage in the social changes of the 1960s.

Despite some of the critical reservations, Mad Men is expected to do well again when nominations for this year’s primetime Emmys are announced next month, putting the show on course for a potential fifth trophy for best drama series.

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