'Much more than an accessory'

IF YOU’RE the kind of person that just screams look at me, with your clothes, flash car and bling, then the new Porsche phone is for you.

By Zoe Sinclair (Staff Reporter)

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Published: Sun 16 Sep 2007, 11:04 PM

Last updated: Sat 4 Apr 2015, 8:49 PM

muchFlick the aluminium case open and with a swipe of your thumb you have accessed the security on your phone and with another wave of your pinkie over the biometric scan, the phone immediately begins ringing your friend.

Not only does the phone look distinctive with its heavy aluminium casing and streamlined but it has the latest trend in security with fingerprint access to your phone, and you can programme a number to be rung from each of your ten fingerprints.

The tie-up between Sagem and Porsche Design resulted in the Porsche P’9521 and Sagem Vice-President Stephane Bret was in Dubai recently and described their efforts to create a timeless piece that conveys the quality and style of Porsche.

He said the evolution of the mobile had made it at once the item closest to a person that indicated their style and worth that needed continual updating.

“The mobile has become one of the most private accessories,” he said. “You might take it before your keys. But now people have had three or four and they want something that is more fitting with their style.”

To make a timeless piece, the design team came up with the distinctive aluminium casing and mineral glass screens that are hardwearing and cannot be scratched.

“It’s much more than an accessory,” Bret said.

Before the phone designing began people were surveyed from several countries including Dubai and the message was, “We want something that is consistent with our social position”.

With phones being such a personal item in today’s society, many are opting to have a work phone and a more exclusive personal one.

This phone would become the personal phone, with its high security and original style, according to Bret.

The strong lines and masculine design are such that it is more likely to be a phone for men primarily.

And it has all the applications a person could think of, just in case they ever need to use them, including wap and mail connection, acceleration metre.

Then there’s the photo/video 3.2 Mpix camera, multiformat audio player recorder, advanced audio playlist system and a 2Gb memory card.

But it is rather exclusive.

“Its not part of the mainstream, its not mass market,” Bret assures.

It comes with a Dh4000 price tag and only 3000-4000 of the phones will hit the Dubai market when it launches in the coming weeks at stores including Axiom and Dubai Duty Free.



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