Match made in reality heaven

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Match made in reality heaven

As Kim Kardashian finally walks down the aisle with Kris Humphries, we take a look at the business-savvy Kardashian clan and how much they stand to make from the wedding

By (AP, Reuters)

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Published: Mon 22 Aug 2011, 9:50 AM

Last updated: Tue 7 Apr 2015, 6:55 AM

Kris Humphries has officially caught up with Kim Kardashian. The basketball pro and the reality star are husband and wife.

Kardashian, 30, one of the highest-earning reality TV stars, and New Jersey Nets player Humphries, 26, exchanged vows in a ceremony on a private estate in the Southern California hill town of Montecito, her spokeswoman told People magazine and E! television - in a lavish made-for-TV wedding following a whirlwind courtship.

People magazine bought exclusive rights to the wedding, which is also being filmed as a two-part special called Kim’s Fairytale Wedding: A Kardashian Event to be broadcast in October on E! television.

People and E! report that Kardashian wore an ivory, strapless gown designed by Vera Wang with full tulle skirt, basque waist and hand-pieced Chantilly lace appliqué as stepfather Bruce Jenner walked her down the aisle in front of 440 guests, including Desperate Housewives actress Eva Longoria , Demi Lovato, Mario Lopez and Lindsay Lohan.

Kardashian, who stars with her three sisters and their mother in Keeping Up with the Kardashians, began dating Humphries in late 2010 and he proposed in May with a whopping 20.5 carat diamond ring.

The family and U.S. celebrity media have since talked and tweeted about little else than preparations for the wedding.

Kardashian is widely reported to have wanted her cake in the same style as Britain’s Prince William and Kate Middleton, who married in April.

Kardashian is thought to be the highest-paid reality star on U.S. television with 2010 earnings estimated at $6 million from the show and its two spinoffs, her clothing line, perfume, jewellery, tanning cream and other product endorsements and paid appearances.

Saturday’s wedding was the first for Humphries and the second for Kardashian, whose 2000 marriage to music producer Damon Thomas ended in divorce in 2004 — three years before Keeping Up with the Kardashians started its TV run. Kim Kardashian is the daughter of late attorney Robert Kardashian, a member of the legal defence team for O.J. Simpson during his trial and sensational acquittal on murder charges in 1995.

KIM: NOW & LATER

The royal reality-TV wedding of the year has a price tag of around $10 million attached to it, if figures circulating around the Kardashian-Humphries nuptials are to be believed.

And if Kim has her way - not a penny will come out of her own pocket.

U.S. magazine People is slated to have bought the rights for the exclusive photographs for a cool $1.5m. Add to that her fee for the television footage, which will be aired by the E! network in a two-part special. Plus, according to Daily Mail, she has already pocketed $300,000 for the engagement announcement back in May and another $100,000 from OK! magazine for the bridal shower photos.

According to the Hollywood Reporter, the Kardashian family stands to actually benefit financially from the nuptials.

Vendors involved in her big day are either discounting or giving their products/services for free in return for the exposure that goes with the Kardashian name.

Some of the freebies include the Lehr & Black wedding invitations at a cool $10,000; the cake bill from Hansen’s Cakes is reportedly $6,000.

Could there be a backlash against the beautiful socialite-turned amateur porn star-turned reality TV entrepreneur for having a made-for-TV wedding? Marketing expert Ryan Schinman, chief of Platinum Rye Entertainment, says no.

“People expect it from her,” he said. “She needs to stay relevant and this has to be shared because that’s how she makes her money.”

It’s all part of the lucrative Kim Kardashian brand. And one she zealously protects. Last month, Kardashian sued Old Navy for using a model who resembles her in its advertising.

“She is the brand and the people behind her are the people that are making the business decisions,” Schinman said. “Part of it is luck, part of it is timing, and part of it is great business.”

Kardashian said “I do” to that years ago.



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