From modelling, to TV serials, to fashion designing, Aijazz Aslam does 'anything' to 'everything'. Although he has done courses in fashion designing from the London School of Fashion, the young entrepreneur - cum - artist - cum - model is inspired by the famous Japanese fashion designers ...

By Semeen Ghazi (Contributor)

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Published: Thu 8 Apr 2004, 2:37 AM

Last updated: Tue 14 Nov 2023, 9:47 AM

Yohji Yamamoto and Isseymiaki.

'Aijazz' Designer Wear was launched in 1995 with an outlet at the then fashion high street of Karachi, Zam Zama in Clifton. Fame from TV, publicity from the media and an amazing successful response worked wonders and there are now five 'Aijazz' outlets (four in Karachi and one in Lahore) selling a complete and exclusive range of men's and women's formal wear, bridal wear, party wear and casual wear.

Aijazz's new TV serial 'Ma' went on air on the 20th March from PTV World. Tall, fair and good looking are three simple words, which can describe Aijazz - but despite his dashing looks, he is portraying a negative role in the serial. Five more serials are in the pipeline and an 'Aijazz' outlet in Dubai is being negotiated. In this interview to City Times, Aijazz talks about his three passions - modelling, designing and acting.

How did you switch from modelling, to TV to fashion designing?

I haven't switched any roles, but am doing all the three things together - I started as a model and did commercials for Comelle Milk, Paktel mobile phones, Gillette, Head & Shoulder, Philip. I have also appeared in some song sequences of Ali Haider's ' Juda Na Hona', with Fakir in 'Tuy Sub to Sonia' and in Rahim Shah's song with film actress Resham. But basically, I am a fashion designer I model for my own label 'Aijazz' at least twice a year or in fashion shows organized by other designers in the industry.

When I was going to launch my boutique I took a break from showbiz for three years because it required lot of work. Now I am totally set in my business and have lot of people working for me like designers and young graduates specializing in this field. So, even in my absence work goes on.

Which serials of yours are in the making?

There are three new serials, which will soon be telecast by various channels in Pakistan and elsewhere. They are: Baezuban, Door Zindagi Kee, Hum Sae Juda Na Hona. Besides these, the shooting of Zulfiqar Sheikh's TV serial 'Phool Wali Gali' will be starting in June and it will be shot entirely in the UK. A 100 episode serial 'Ghar Ghar Kee Kahani' is another one with me in the cast.

You have done negative roles in some serials, which don't go with your looks and personality. Why?

I always wanted to do a negative role and in my first attempt, I clicked with the audience, so I got lot of offers from the directors to play the bad man. In each serial, I change my get-up totally to be different. In 'Ma' which is being telecast currently on PTV World, I do a negative role - such roles give the artist a chance to prove his mettle - there's so much performance in those roles.

What's happening on the fashion scene in Pakistan?

Not very long ago, it was difficult to change people's attitude towards fashion. They were not so much conscious and never accepted the trends internationally, but now with the exposure on the media where you have access to hundreds of channels at the click of a button, the designers' job has become easier. There is an awareness in people as to what is 'in' and what's 'out' in the world of fashion and they are willing to accept change. Generally, the hip and happening crowd are very fashion conscious and so is everyone else. There is a craze to follow the trend blindly, and wear whatever is the latest So, the fashion scenario looks quiet bright.

The market for fashion designers has also grown bigger and better. Before there were no fashion designing schools in Pakistan, but now there are two - one in Karachi (a course at the Asian Institute of Management) and one in Lahore (Lahore College of Fashion) offering a three-year course. The young graduates are absorbed by leading designers in their business or open up their boutiques and launch their own brands.

What's in store for 'Aijazz'?

Planning to launch my label 'Aijazz' internationally. The beginning will be from UK. I am also trying to tap the Dubai market. Hopefully, it will work out.

Would you eventually decide to branch out into one field or continue in all the three - modelling, acting and fashion designing?

No. I would continue to devote my time to all three - acting, modelling, fashion designing - all of these started as hobbies and turned into a profession. Now they are all my passion.

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