Madonna goes into global gym business

LOS ANGELES - Madonna is to open a chain of gyms around the world that will merge fitness with entertainment, starting with one in Mexico City in mid-November.

By (Reuters)

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Published: Tue 26 Oct 2010, 11:19 PM

Last updated: Mon 6 Apr 2015, 3:35 AM

Called the Hard Candy Fitness Centers — named after the pop singer’s 2008 album — the 10 new gyms are planned for Russia, Brazil, Argentina, and in European and Asian cities, according to a statement released on Monday.

Madonna, 52, a keen workout, exercise and dance fan, has teamed up with 24 Hour Fitness founder Mark Mastrov. Her manager Guy Oseary is also a partner in the venture.

Hard Candy managing director Chris Dedicik said that the Hard Candy Fitness Centers would be “a one of a kind experience merging fitness with entertainment.

The gyms will provide private and group training in kickboxing, yoga, zumba, barwork, capoeira as well as weights and specially-designed programs.

“Madonna’s touch will be everywhere,” Mastrov said.

Madonna will officially launch the Mexico City gym on Nov. 29.

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