LOCAL DESIGNER TAKES FASHION WORLD BY STORM

For the first time ever, famous Emirati fashion designer Zareena Yousif, known primarily for her exceptional jalabiyas, will present a collection of Western eveningwear. Under the patronage of Shaikha Hind bint Maktoum bin Jumaa Al Maktoum,...

By Mubashra Siddiqui (Staff Reporter)

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Published: Tue 26 Apr 2005, 12:17 PM

Last updated: Thu 2 Apr 2015, 2:50 PM

the premiere fashion show will be held today at the World Trade Centre in Dubai.

Major international fashion professionals and journalists from New York, London, Paris and other fashion capitals of the world are expected to attend this event including buyers from Barneys, Saks Fifth Avenue, Gallery Lafayette, and Villa Moda, among many others.

Called 'Jewels,' the evening wear collection has been 'inspired by traditional silver Arabic jewellery and Russian jewellery whose designs have been painted on to the dresses,' said Zareena, in a short interview amid the chaos of a fashion shoot for Chicago Fashion Magazine.

When asked how she was able to make the shift from something traditional and conservative like jalabiyas to Western evening wear, Zareena stated that she was able to maintain 'a harmony by taking the hand embroidery and silver jewellery motifs from the jalabiyas and visualising them into Western creations.' Zareena, who is an extremely savvy businesswoman, also owns and operates the exclusive couture shop Fasateen. 'When I started my boutique Fasateen, I would meet up with the designers and always give them ideas, talk about fashion, about what would be suitable, and soon my family and friend started pushing me to design, telling me I had the talent,' said Zareena, commenting on how she got into the designing business.

She added, 'It has always been magic between the beauty of fashion and me. It has been the way to express who I am, where I am coming from, and what I am dreaming of...Through the quality of my fabrics, the handmade embroideries, the paintings, and the elegant styling, I have always tried to reach creating a piece of art.'

Zareena, who says she owes all her success to the encouragement and support she receives from her husband, has high expectations of this fashion event and is confident that she will be able to make it in the international fashion scene as an haute couture brand. She stated, 'I am expecting a lot, I have worked so hard and I am positive that we shall be able to make it.'

A representative from Maven Corporate, the international fashion promotion and brand development organisation that manages Zareena's collections, said, 'Zareena's designs have this unique quiet elegance about them, and we are sure her designs will do fabulously abroad. She has followed all the rules of Federation Francaise de la Couture, du Pret-a-Porter des Couturiers et des Createurs de Mode. In France, the term haute couture is protected by law and there is certain criterion that has to be met to use the term.

Haute couture fashion houses have to have at least 15 employees working in the studio, they have to present two collections every year, each including 35 attires both before the media and the customers, and more that 45 per cent of the designs have to be hand embroidered. Zareena has met most of the criteria and we are sure she shall be able to make a name for herself.'



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