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Juicy couture brand hits Dubai

THE JUICY Couture store will house a wide range of the very latest collections. These include: Juicy Couture (women’s’ wear), Juicy men and a full range of Juicy accessories —fabulous handbags, jewellery, swimwear, sunglasses and shoes.

And, of course, fun items for pets too.

Founded in 1997 by Pamela Skaist-Levy and Gela Taylor, as premium designer, marketer and wholesalers of sexy, sophisticated basics for women, the brand is recognized around the world as a leading contemporary brand of casual lifestyle clothing.

The store design concept showcases the brand’s creative identity and its position within the fashion world – think modern fairytale…girl meets rock star and they move into an old English manor house to become “Juicy Royalty.” With a mix of old stripped down French antiques, lush colors, hardwood floors and modern showpieces such as glass, mirrors and mirror-finish metals, as well as tall glass jars filled to the brim with candies and treats, the store has a fun, yet rich luxurious appeal. The perfect balance of old English charm yet with a sense of humor.

With a footprint of 1,700 square feet, the store has been planned as a single informal space with most of the merchandise located on the walls. The centerpiece of the store is a long glass table inspired by the archetypal girl’s dressing table —a home for makeup, clothing, media, candy, jewelry, etc. The table’s glass top has been treated as a canvas for graphics and its transparency allows for a selection of best accessories.

This is the brand’s first store in the Middle East; other worldwide locations include New York, Las Vegas, Dallas, Atlanta, Honolulu, San Francisco, Boston, Hong Kong, Milan and Korea, including flagships in San Francisco, New York City, Tokyo, Malibu, and Rodeo Drive.