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'IT WAS THE BIGGEST AND BEST DSS EVER'

It was a time to celebrate the summer, an otherwise slack period for fun, excitement and business. The platter of surprises was so full and tempting that the event pulled in visitors from across the world. As tourists and residents enjoyed the many offers ...

and activities running across the malls and select venues time flew by fast. With the blink of an eye 10 weeks of excitement came to a close on Friday. The closing marked the end of the eighth edition of Dubai Summer Surprises, which ran successfully from June 22 to September 2. The summer long party saw a significant increase in visitor numbers and sales across the region.

Commenting on the conclusion of yet another successful DSS, Saeed Mohammed Al Nabouda, the Chief Executive Officer of DSS 2005, said that the astounding success of the event has confirmed UAE's position as a unique tourist destination for families because of its ability to offer residents and visitors to Dubai a comprehensive and rewarding leisure and shopping experience even during the hot summer months.

Saeed Al Nabouda, "DSS is honoured to have had such strong support by participants in the road shows, marketing campaigns and prizes, it was the biggest and best DSS ever this time. It saw participation by visitors from all ages and nationalities. The biggest surprise for the visitors was the Safari Adventure brought together by Real Estate Department, which turned out yet another successful event in its launch year. The various initiatives by the Department of Economic Development (DED) too ran successfully as mall events at five of the busiest shopping malls in Dubai."

He stressed, "Though a majority of the visitors to Dubai for DSS were from the Gulf, the summer event has drawn in tourists from across the world too."

Al Nabouda also praised and congratulated the superb efforts of the Organising Committee, which was represented by 17 Government departments and also the event supporters, the 13 key sponsors from the private sector.