Nobody can miss out Mumbai's giant hoardings attracting peoples attention. Displayed at strategic locations of the bustling metropolis are life-size posters of film stars jostling with commercial products.

By Ilyas Qureshi (CT EXCLUSIVE)

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Published: Thu 26 Feb 2004, 2:25 AM

Last updated: Thu 2 Apr 2015, 12:37 AM

There is Sridevi with folded hands and Karisma Kapoor reminding viewers to watch their soap operas, Malini Iyer and Karishma on Sahara TV. Then there is Shah Rukh Khan endorsing everything from mobile phone service to watches and home appliances. Prominent among these are the Zee Cine Awards hoardings with Shah Rukh Khan besides the new gold trophy and his arch-rival Hrithik Roshan striking a pose in his reverse baseball cap and vest luring viewers to watch the awards function on Friday evening at 8.30pm IST.

Yes, the show is not airing live today evening but is being televised tomorrow at 7pm UAE time. The reason cited is logistics of the mammoth ceremony as well as the weekend primetime for Indian and global audience.

Hrithik has just won two Filmfare awards - Critics Choice and the Popular award - for his performance in Koi Mil Gaya. The awards came as a big surprise for the heartthrob star who said these have come at a time when he thought the critics have written him off as a one film wonder. Triumphant from his recent and most credible victory we ask Hrithik about his chances at the Zee Cine Awards.

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