Haute collection at Colour Concept

RITU MEHRA and Divya Agarwal, the mother-daughter duo who have recently launched Colour Concept are known as women of style and substance. As you browse through the shelves and you will find that age-old traditions have a new look here.



The tempting palette of sarees, suits, western wear, dress materials, lehngas and kurtas on display will give a breath of freshness to your wardrobe as you experience a mesmerizing mix of vibrant colours, contemporary silhouettes and ethnic embroideries.

Pastel hues and delicate hand embroidery –that's what gives chikankari its timeless appeal. And reviving this unique tradition with a mix of the modern was the idea behind the genesis of Colour Concept. “We not only provide high-quality standards to our clients, but also help in preservation of the skills and traditions of this fine art, whilst providing a helping hand to numerous impoverished skilled artisans” says Divya.

The prêt to couture collections feature a brand new conceptualisation with something for everyone at very attractive prices. Select from a range of attractive bridal embellishments or take a flight of fancy with bead and sequin, giving you just what you need after 7 pm. An exciting selection of trendy casuals for the day completes the collection.

The designer-duo soon plan to launch new range of collections featuring embroidery styles like Parsi and Zardozi, as well as soft furnishings created with Chikanwork.


More news from City Times