The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
Notorious for selling fewer than writers' full-length novels, the genre has set a new record with What's Your Story?, thanks to an 800-word contribution from JK Rowling.
Using her now well-honed ability to tantalise, the world's richest author joined other writers such as the Nobel laureate Doris Lessing with an unusual offering.
Rather than a self-contained tale, she said, it was a section of narrative "from a prequel I am not working on."
The collection sold all but a handful of its 10,000 print run on the first day of issue, on Thursday, when it was released by Waterstones bookshop to mark the National Year of Reading. Customers were allowed a maximum of two copies each.
The Rowling story is set in the 1970s and appears to be part of a background scene-setter for the celebrated sequence of seven books about the boy wizard and Hogwarts school. In it, Potter's father James and his friend Sirius Black travel around together on a magic motorbike.
The collection, sold for GBP5 a copy in aid of Dyslexia Action and English PEN, also includes stories by 12 other well-known authors, including Margaret Atwood, Sir Tom Stoppard and Irvine Welsh. Less familiar is eight-year-old Tahir Naseem, whose micro-story Boy the Boxer was one of three winners of a national competition to be included in the book.
Four postcard-sized stories by winners of a similar competition for booksellers complete the collection. Waterstones said that the book would not be reprinted, which will make copies a collector's item.
The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
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