Glamour time

Dubai Mall presents major fashion event

Friends, fashionistas - lend us your ears.

‘Dubai Fashion 2012’ launches on Thursday at 6pm with a 75-person ‘flash mob’ in Dubai Mall’s Star Atrium, and will continue until February 4.

Part of the Dubai Shopping Festival, it aims to showcase both talented upcoming designers and international haute couture styles and trends.

Organisers will be chasing a Guinness World Record for the ‘Biggest and Quickest Fashion Makeover’, as 100 make-up artists try to transform the appearances of more than 100 ladies in a record 10 minutes. This event will be held at the the Star Atrium on Friday, February 3 at 7pm. Ladies wishing to participate can register at www.facebook/dxbevents.

‘Dubai Fashion 2012’ will also include the longest catwalk in the Middle East, in which 60 sassy ladies can join 40 models to sashay down a 120-metre stretch on Friday, February 3 from 4.30pm (register at www.facebook/dxbevents).

On Saturday, February 4, the world’s highest catwalk comes to the world’s tallest building, as the Burj Khalifa hosts a fashion show with models showcasing top brands from a breathtaking vantage point.

Elsewhere, the Star Atrium will see daily amateur fashion shows until Thursday, February 2 at 6.30pm, 8pm and 9pm. The designers will showcase their collection of abayas, jalabeyas, wedding dresses, evening wear and Indian wear - with participating names including Arjun Kapoor, Salma Khan and Ted Baker.

Four Emirati photographers will see their fashion-related works displayed during mall opening hours, and a mock fashion shoot will take place daily to show shoppers the ins and outs of a typical day at the studio.

And finally, the ‘Holo Cube’ will allow visitors to enter a specially installed cube-shaped structure to watch a holographic fashion show.