FROM GLADRAGS TO HIGH LIFE

A place where many a dream has been realised, the City of Gold is indeed burgeoning with a hip cosmopolitan society that lives an exciting life. Capturing all this and more is the new show High Life Dubai on Sony Entertainment Television. Aired on Fridays at 8 pm the show is anchored by Dubai's very own chic and glamorous Uma Ghosh Deshpande.

Uma, a model cum fashion designer and current Gladrags Mrs. India 2005 second runner up is co-producing the show along with Ruchi Khanna, an experienced fashion and lifestyle journalist. High Life Dubai is the fruition of a shared dream for this young and confident duo. For Ruchi as a creative person, having explored the world of advertising and journalism, television opened up a new avenue. "When Uma and I spoke, I thought it would be a very interesting expression of media to explore. It is really an extension of what I was doing I am still doing fashion shoots, lifestyle journalism and its still got a Page 3 flavour."

A show that features Fashion, beauty, fitness, interiors, food, shopping, events and nightlife, High Life promises to show you Dubai at its very best. Speaking about the content of the show Uma says, "It is a fashion and lifestyle based show. We are showcasing the who's who of Dubai, their lifestyles, fashion and latest trends. Dubai is known as a very glamorous place and there is so much happening here so we are trying to showcase it all. Our content is very strong whatever we are showcasing is very aspirational. It's a class apart. We are very classy and glamorous. It's a tribute to our expat community, which is doing exceedingly well. We try and get achievers on our show." Ruchi adds, "The name says it all, its just very High life and classy even if we are doing an ordinary thing we glamorise it. If its shown on High life then its happening. It captures the essence of the expats in Dubai and we try and feature the cosmopolitan nature of Dubai. It's a magazine show essentially."

According to Ruchi, Fashion is the USP of the show and with the glamorous Uma hosting the show they hope to make a new Fashion statement each week. Ruchi says, "Uma brings in a lot of oomph. She has been a model herself and seeing her on screen anyone can relate to her as she has a very friendly down to earth personality and you aspire to her. Every week we make her a fashion statement and we want everyone to aspire to her."

Though the show targets the Asian population in the city the two ladies are very clear about reaching out to all the expats as well as the locals. Uma says, " We hope to reach out to an international audience. We are going to feature other nationalities as well not just Asians. Events and celebrities from all over the world will be covered. Recently we covered Giorgio Armani when he was here. It's all about achievers their lifestyles and happenings in Dubai." Recognising the emerging society Ruchi says, "It's very exciting because everyone wants to be seen and Dubai is such a new society that we are actually forming celebrities here. Dubai is so nascent that socialites are actually being formed here, the who is who of the city is emerging out here now, and it's very exciting to feature them out here."

Hot celebrities from Bollywood to Hollywood, divas, dazzling events, latest fashion trends, hot spots and more are all featured in this exciting show on Sony TV. High Life Dubai offers you a glimpse in the lifestyles of those who have made it and captures the essence of Dubai. So if you want to catch Page 3 in a visual format, just tune in to High Life, Dubai for a weekly dose of glamour and glitz!