‘Dubai is already in the glamour circuit’

With Bollywood stars painting the town red, City Times got Dubai's side of the picture in a conversation with Saeed Al Nabouda, Chief Executive Officer of Dubai Shopping Festival.

By Gousia Ahmad (Contributor)

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Published: Fri 16 Jun 2006, 2:48 PM

Last updated: Sat 4 Apr 2015, 4:44 PM

Where do you see Dubai on the glamour circuit after hosting the IIFAs?

Dubai is already in the glamour circuit because of the international events, seminars, conferences, exhibitions, concerts and various other activities that the city hosts on a regular basis. We have an international artist visiting Dubai almost every day. Having the IIFAs coming to town just before DSS is a celebration of two brands collaborating for better business. We are hoping to have more fireworks and stars illuminating the Dubai skies this weekend.

With the Dubai Studio City almost ready and now the IIFAs are on the road, is Dubai aiming to be the next big film capital of the world?

It is part of the vision that created Dubai Media City, Dubai Studio City and other projects that have been promoting the entertainment business. Dubai has progressed in post-production projects and there is immense fresh talent that is being head hunted in the city. It's not just Bollywood even Hollywood is taking an interest in Dubai and I think there is a lot more that Dubai has yet to see.

The IIFAs have almost overlapped with the opening of Dubai Summer Surprises that starts next weekend. How do you think this will impact the summer festival?

The IIFAs will definitely affect Dubai Summer Surprises in a positive way. We had 1.5 million visitors last year and going by airline reservations we should easily reach 1.6 - 1.7 million tourists visiting the city this summer. Because of the cancellation of the DSF this year, DSS is the first festival of 2006 and visitors from around the world are enthusiastic and excited to have the festivities begin.

Is this the beginning of better economic ties with India?

I would say we are cementing old ties and reaching the next level. Dubai has had various ties with India in the past but this is a big collaboration in the entertainment industry. The relation will translate into more films being shot in Dubai and that will certainly promote the city and we are very proud of playing our part in this prestigious event.

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