Coronavirus impact: Warner Bros. sends 'Scoob!' straight to on-demand

 

Hollywood, Covid-19, coronavirus, Scoob, Scooby-Doo film, Warner Bros

The animated film will be available for a $20 digital rental and $25 digital purchase

By AP

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Published: Wed 22 Apr 2020, 8:07 AM

Last updated: Wed 22 Apr 2020, 6:09 PM

The animated Scooby-Doo film Scoob! will bypass theaters and premiere directly on digital platforms, Warner Bros. said Tuesday, making it the latest studio to experiment with an on-demand release during the pandemic shutdown.

Scoob! had originally been set to open in theaters on May 15. But instead, on the same date, it will be available for a $20 digital rental and $25 digital purchase.

Warner Bros. joins Universal Pictures and the Walt Disney Co. in testing the video on demand waters while theaters remain shuttered and moviegoers are locked down at home. So far, the largest movies to make the move have been family films. Universal earlier this month sent Trolls World Tour to on-demand. Disney has said Artemis Fowl will go straight to streaming on Disney Plus in June.

"While we're all eager to be able to once again show our films in theaters, we're navigating new, unprecedented times which call for creative thinking and adaptability in how we distribute our content," said Ann Sarnoff, Warner Bros. chief executive, in a statement.

Universal claimed Trolls World Tour set a new high mark for digital rentals, though it declined to share how much the film made. Paramount Pictures also sold one of its upcoming releases, the romantic comedy Lovebirds, to Netflix.

Scoob, which features a voice cast including Will Forte, Gina Rodriguez, Zac Efron and Amanda Seyfried, follows how Scooby and Shaggy first met.

Warner Bros. opted not to send Scoob! straight to its streaming service, HBO Max, even though the timing nearly lines up. HBO Max launches on May 27.




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