Content-driven films are the key

Content-driven films are the key
Airlift actors Akshay Kumar (L) and Nimrat Kaur strike a pose at the red carpet

By Arti Dani

Published: Mon 28 Mar 2016, 2:51 PM

Last updated: Mon 28 Mar 2016, 7:03 PM

Hindi cinema is going through such a great time. We are still in the third month of the year but three critically acclaimed films are box-office successes. In three months Bollywood has successfully churned out three good films with Airlift, Neerja and Kapoor & Sons. After a long time, Shah Rukh Khan will be seen in content driven films like Fan and Raees this year. Looks like Bollywood has finally understood that they cannot take audience's intelligence for granted. SRK learned it the hard way after Dilwale and Happy New Year did not perform as per expectations. Let's hope Bollywood is headed in the right direction.



NA310116-LS-STANDALONE - Interview with Sonam Kapoor at St. Regis Dubai on Sunday, 31 January 2016.  Photo by  Leslie Pableo
NA310116-LS-STANDALONE - Interview with Sonam Kapoor at St. Regis Dubai on Sunday, 31 January 2016. Photo by Leslie Pableo

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