CAPITAL GEARS UP FOR WEDDING FASHION FEST

The Third Abu Dhabi Wedding Show and Exhibition, the much awaited gala event, is due to take place from March 1-5. The event brings region's topnotch fashion designers to showcase new trends in wedding gowns, jewellery, cosmetics, footwear and other wedding accessories.

By Haseeb Haider

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Published: Sat 28 Feb 2004, 2:36 AM

Last updated: Thu 2 Apr 2015, 12:37 AM

Around 20,000 marriages are held each year in the UAE, which includes 9,000 local couples who tie up on a new journey. To exploit this tremendous business potential, fashion houses and service providers have cropped up across the country during last couple of years making wedding ceremonies a fun-filled event worth remembering by introducing innovations and trends.

During the event, 10 prestigious fashion icons of the Middle East's style and glamour world will launch their new trend-setting collections for the current year's wedding season. From Lebanon, the epicentre of fashion wave in the Arab world, seven top designers who have already made their presence felt in the UAE would be enticing would-be brides with their sleek, silky gowns and glittering range of jewellery to serve the different income segments.

Over 135 international and local companies have confirmed their participation in the show being organised by Dome Exhibitions at the Abu Dhabi International Exhibition Centre.

According to the organisers, the exhibition has emerged as a perfect platform for the multi-million-dirham industry to showcase bride specific products in the UAE.

Antoine Georges, Director of Dome Exhibitions, said the earlier two shows organised in the capital during the last two years have been roaring successes as exhibitors have shown great interest in displaying their products and services for the cash-rich visitors particularly the would-be brides, who now have a wide variety of outfits and jewellery to choose from for their weddings.

The last two exhibitions received overwhelming response from the visitors as well as corporate sector, which is also evident from the fact that organisers had to book space double than the previous year. "Majority of the exhibitors have demanded more space, which also reflects the emergence of UAE as one of the region's hub for holding successful exhibitions," Antonie Georges told Khaleej Times.

Georges said that over 25,000 visitors are expected to visit during the show to making it a great show this year, this figure is 25 per cent higher than previous year participation. "The number of exhibitors have also outgrown to 135 this year previous year's participation of 85 companies. In the first show held in 2002 only 58 fashion houses had participated which has encouraged us to make the show a regular feature," said Georges.

A corporate participant and co-sponsor to the show, Elias Ghosn, Area Manager for Nina Ricci, said that his company will launch its 'Spring Look' make-up range at the exhibition along with putting up its finest perfumes and skin care products.

As fashion shows are an integral part of the Abu Dhabi Wedding Show and Exhibition, ten fashion designers are working round the clock on the models to choreograph catwalks on the ramp during the five-day gala event.

Top designers, Hanna Touma, Sahar Dia, Randa Rizk, Tony Ward, and Adam Zayat from Lebanon; Al Yashmak from Saudi Arabia and La Donna, Al Malaki from the UAE, will have their work displayed on the ramp. These shows would be dedicated for women folks only, and the entry fee collected will go for a local charity project.

The event brings together wide variety of exhibitors who offer a complete range of wedding related services including banking, car rental, catering services, entertainment and festivity organising firms, fireworks, flowers, bridal gowns, formal wedding wear, abaya and shailas, Arabic perfumes, cosmetics and Henna decoration, hair fashion, jewellery, home furnishing and appliances, sweets, hotels, restaurants, photography, real estate, stationery, travel operators and tent rentals.



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