With just a click of the mouse or a press of the keyboard, the customer can order new underpants. This is the concept of the RAK-based cyber company, which was declared operational yesterday.

By Sadiq A Salam (Staff Reporter)

  • Follow us on
  • google-news
  • whatsapp
  • telegram

Published: Tue 24 Jan 2006, 11:50 AM

Last updated: Sat 4 Apr 2015, 1:25 PM

“Today we put in practice our simple yet novel idea of ordering top quality underwear over the Internet,” Uwe Hohmann, Manager Partner, said at a Press conference.

“No matter where you live in the world, no matter where your business takes you, we are here to make your life more comfortable, simply log on to,” he added. The company despatches its products worldwide in maximum 10 days from date of order.

The new business will operate from RAK Free Trade Zone (RFTZ). “The RFTZ was the obvious first and final choice, given the perfect logistical and technical infrastructure combined with a competent pricing module,” he added.

The pioneering concept brings to the UAE the first underwear label 'Made in the UAE', he said.

“Our products meet and satisfy the requirements to match the best in durability, elasticity and ventilation. Since has been conceived especially for those who aspire to being comfortable whilst travelling and during meetings and conferences, our products would be made available aboard air flights and duty free zones and not the local shops,'' he added.

He also noted that the company has already initiated talks with Al Thad and Emirates airlines to provide its products to the passengers.

More news from