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BRAND NEW IN TOWN

If you are looking for new clothes, you have more options to select from. Three reputed fashion brands which have a strong presence in Europe and the US have just opened their outlets in town

Few cities in the world offer the kind of choice Dubai gives to shoppers in terms of fashion brands. You name the label, and it's unlikely that you wouldn't find it in one of the malls in town. Even brands which had so far shied from the market are rushing to be part of the city's bustling style scenario.

No wonder over the years Dubai has emerged as the fashion capital of the Middle East. Ranging from top designer labels to more affordable fashion brands, there is something to suit every style and budget.

The latest labels to come to town are Nicowa, Strenesse Gabriele Strehle and Kathleen Madden which have opened outlets at Wafi City. They bring clothes that are not just gorgeous but look wonderfully fresh and romantic.

Nicowa is a reputed brand from Munich that has been participating in all major fashion events around the world including the fashion fairs in Dusseldorf, Paris, London, Amsterdam, Vienna and Moscow ever since it began operations in 1982. Using innovative materials it has been creating delightfully soft and feminine outfits for women who hate to dress up like men.

Sixties-style dresses have been all the rage for a while now, but lately the focus has been on mixing the old-world charm and grace with new designs. Nicowa's summer 2004 collection combines modern cuts and fabrics with retro chic. The 60s minis are back and so are pop-art prints, drainpipe trousers and white leather. Of course, the new skirts call for lots of leg and self confidence.

Influences of the 50s come through in the romantic dress collection with swinging skirts, polka dots and fresh flower prints. In tropical shades of ecru, pink and turquoise, the evening dresses are elegant and as steamy as Caribbean sunshine. The fabrics are opulent and include satin, cotton satin and new silk combinations.

Graphic patterns and shirts with comic prints, together with multi-coloured linings in reversible jackets and baggy jumpers hark back to the 80s. Sporty finishes to trousers with gatherings and zips give an edge to the casual wear.

Strenesse is distributed in 31 countries around the world and has showrooms in Dusseldorf, Munich, Milan, New York and Tokyo.

Its Spring Collection is inspired by the classic elements of 'Savile Row' style tailoring and has a unique appeal about it. Trousers are designed for a loose fit but with sensual figure-hugging elements that are teamed with cool, long jackets with feminine tailored shoulders. Skirts come in fluid, flowing hemlines and soft floral prints. Colours range from lilac, stone, camel, off-white to ink, navy and black.

Kathleen Madden is a leading fashion brand from Atlanta that has a strong presence in Canada as well as Europe. Bold prints, shirt dresses and cashmere tank tops all feature in its new collection. Casual wear is elegant and include fluid silk dresses, cashmere, high waist pants with jersey details in white, pink, turquoise, red and navy.

So, go on check these out.