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Boman’s latest experiment

Asked about this latest turn, the actor said, “I don’t have time on this planet, I started at 44, I have to go ahead and do what I want. When Shankar (Mahadevan) said to sing a song with him, I joined him. I won’t do things for the sake of doing it. Something should strike a cord inside me. This (The Pitch) did,” Boman said at the unveiling of the show.

The 10-episode show, which will be telecast on business news channel UTV Bloomberg, will shortlist 10 people with some entrepreneurial ideas. They will face challenges thrown by some of India’s prominent business leaders like Rahul Bajaj, Kishore Biyani, Nainalal Kidwai and filmmaker Karan Johar among others.

“I am truly convinced of the philosophy of promoting entrepreneurship. The Pitch will not only identify the next big idea in India but will also help the winner see the light of day - offering them the funding to make the idea come alive,” Boman said. “I am eagerly waiting to learn from these bright and talented sparks of emerging India and test myself over the challenges set by the stalwarts of India.”

This is not the first time Boman is hosting a show. He had earlier quizzed people about their knowledge on Bollywood Ka Boss, which used to air on Sahara TV.