BEYONCE — I AM…SASHA FIERCE (Platinum Edition)

Already awash with hit singles, this new edition of Beyonce’s 2008 barnstormer also features a host of bonus tracks and music videos.

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Published: Sat 5 Dec 2009, 8:56 PM

Last updated: Sun 5 Apr 2015, 11:17 PM

Anyone wowed by the diva in Abu Dhabi may consider purchasing this bumper edition, which juxtaposes the singer’s humble and shy side with that of her brash, limelight-hogging alter ego, Sasha Fierce.

Diva is the definitive Fierce moment on the 20-track collection. Drenched in attitude, the track sees producer-of-the-minute Bangladesh repeating the minimalist magic he wove on Lil Wayne’s A Milli.

The personality distinction can get a little confusing, however. Ego, one of six tracks added onto the original release, blurs the line between self-promotion and wide-eyed awe of her paramour.

However, the added remix with verses from Kanye West injects freshness into the glitzy R&B tune. Speaking about his own ego, the listener is given a glimpse into a man who has become synonymous with his own diva-like tantrums and self-aggrandisement.

Even passing fans probably know half the tunes off the initial album — fist-pumping ballad If I Were A Boy, the dark MJ-esque synth-pop of Sweet Dreams, the celestial gospel of Halo — all of which are featured on a second disc DVD as part of the platinum package.

Single Ladies (Put A Ring On It) also deserves a mention, and not just because of West’s embarrassing rant to Taylor Swift at the MTV Awards. The video is a genuinely impressive feat of choreography, reinforcing Beyonce’s multiple-threat star qualities as a singer, dancer and general figure of desire and adulation.

Of the four remaining bonus tracks, the emphasis leans towards Beyonce’s introspective side. Beginning with a riff which sounds straight from a Creed songbook, That’s Why You’re Beautiful is a lush and understated affair. It never catches alight, but the effect is a little hypnotising nonetheless.

Smash Into You is a pleasant if undiscerning slow number, while Honesty fares little better — sounding like an under-par offering for a Disney soundtrack.

Hello is the highlight of the newbies. The Texan’s rapid-fire vocal delivery contrasts well with the unhurried piano parts, although the song’s Jerry Maguire theme may be a little nauseating for some. The platinum edition of I Am…Sasha Fierce isn’t without its filler, but overall the quality is as high as one would expect from the number one lady of R&B. Brand Beyonce marches on — stronger, sassier and fiercer than ever.

RATING: 8 out of 10

Choice picks: Sweet Dreams, If I Were A Boy, Single Ladies (Put A Ring On It)


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