All new 'TV Patrol'

Whereas before, it was enough to merely report on a story, now, TV Patrol reporters must take what ABS-CBN News and Current Affairs head Luchi Cruz-Valdez calls the '360 approach' which involves looking at an issue from all sides before putting ....

By Aprylle Liabres (Contributor)

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Published: Sun 18 Jun 2006, 12:59 PM

Last updated: Sat 4 Apr 2015, 4:44 PM

it on the air to be discussed and dissected by the viewers.

Cruz-Valdez, a veteran journalist of more than 20 years' experience, says they are also constantly trying to find ways to keep the newscast fresh and interesting so that it appeals to a younger market.

Aside from improving the content, they are also updating the look with new graphics and by bringing in younger personalities.

They have also gotten tough on their staff. One particular anchor was given several memos before being let go, reportedly for falling asleep during coverages, among other violations.

Another rule that they have been strict in enforcing is the rule against allowing their news anchors and reporters to endorse certain products.

In fact, anchor Karen Davila was recently suspended for endorsing Obagi, a facial and skin care product distributed in the Philippines by celebrity dermatologist Dr Vicki Belo. Davila returned to her job a week after being put on preventive suspension.

They can never be too careful, says Cruz-Valdez. 'This is a tricky business. You never know if the product will become the subject of a news story, so you have to be careful. You don't want to compromise your objectivity and integrity.'

Anchor and Magandang Umaga, Pilipinas co-host Julius Babao was also asked to go on leave for three weeks after his name was unwittingly dragged into a controversy involving a terror suspect whose bail money he reportedly either paid or guaranteed.

Julius, who was eventually cleared of the charges.

The changes appear to have worked their magic. Feedback has been good, and TV Patrol ratings are steadily improving not just in Metro Manila but also in the suburbs.



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