A glittering start

The winners took it all, back to where it came from. In a rare coincidence of sorts, two winners from the African continent took the honours in the first raffle of the Dubai Gold and Jewellery Group promotion as part of the 10-week Dubai Summer Surprises (DSS) 2005 extravaganza.

By Staff Report

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Published: Sun 3 Jul 2005, 11:54 AM

Last updated: Thu 2 Apr 2015, 6:16 PM

Dr Banfa, a Nigerian and holder of coupon number 52810, won one kilogram of gold while Ben Sli Mane, a Tunisian national and holder of coupon number 02870, was the proud winner of one carat Solitaire diamond in the first of the 10 raffles during the shopping and retail promotion.

As part of its innovative promotion, the Dubai Gold and Jewellery Group has offered residents and visitors a chance to win 10 kilos of gold and 10 carats of Solitaire diamonds, upon jewellery purchased at approximately 300 participating jewellery outlets in Dubai.

The promotion, which normally witnesses winners from a wide array of nationalities year after year, saw two African nationals as maiden winners. Dr Banfa, reacting to the win, could not hide her excitement.

“This prize has come as a pleasant surprise, and I thank the Dubai Gold and Jewellery Group for this fantastic promotion and offering many a chance to win.

To be the first winner is an honour in itself; but to have won one kilogram of gold....is an absolute delight,” said Dr Banfa, who teaches at the Higher Colleges of Technology.

Dr Banfa who has been living in Dubai for five years, added: “I have filled many such raffle coupons in my life, but unfortunately could not win anything till date. I haven't really given a thought on what to do with the prize, it's yet to sink in, and it is indeed a great feeling.”

In his reaction, Ben Sli Mane said: “In fact, the winner is my friend — Ali Bouslama, who is a businessman and globe trots on official visits. This was Ali's first visit to Dubai, which proved lucky. Since I am a resident, we put the coupon in my name and it was a great surprise. I have heard that fortunes change overnight in this part of the world, but I never expected this to happen to him.”

Ben Sli Mane and Mr. Bouslama were shopping during the weekend, when the authorities called up to tell them about the windfall. “I know the difference this one carat of Solitaire diamond will make to my friend's life. He is about to get married and the Solitaire will obviously be a gift to his wife. He is so ecstatic that he plans to come back to Dubai and definitely buy more jewellery.... Thank you once again,” he added.

The gold and diamond promotion has been created to reflect the prevalent purchasing trends in Dubai.

The key attraction of the campaign is the first time ever-citywide offer on diamond — a significant step towards positioning Dubai as ‘the Jewellery Destination of the World.’

The Group expects that the promotion will result in over AED320 million sales during the 10-week themed Surprises, from participating outlets alone.



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