A glance at fashion

A new fashion boutique that has opened up in Bur Dubai promises to deliver quality fashion brands at a good price

By Zoe Sinclair (Staff Reporter)

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Published: Tue 18 Sep 2007, 11:27 AM

Last updated: Sat 4 Apr 2015, 8:50 PM

TEJINDER KHURANA’S dream is to make quality fabrics, fashion and the latest styles accessible to Dubai residents at reasonable prices.

Glance, a new fashion boutique in Bur Dubai that opened last Monday, is his realisation of the dream.

As managing director of Bhagat Trading, a big supplier of Haute Couture fabrics, and with 25 years experience in the Dubai textile industry, Khurana wanted consumers to have more than just the shopping mall experience.

Far too often he said UAE consumers were paying top prices for fashion and name brands that was often years and seasons old.

“Much of the fashion available in Europe right now does not arrive here till a few seasons later, and unfortunately Dubai often ends up with unsold leftover items from larger markets,” Khurana said.

Khurana said UAE consumers were well aware of what was available at local shopping malls and the prices they had to pay for the latest styles.

“As soon as you step into a mall, the prices become expensive,” he warned.

Glance was created as an extension of Bhagat Trading with the aspiration of providing a UAE-based fashion brand with a range of fashion, lingerie, jewellery, watch and perfume brands.

The range aims to source from manufacturers from Delbana, Body Glove, Koutons Menswear and even Bollywood designer-to-the-stars Tarun Tahiliani.

“It’s a good quality brand with better prices,” Khurana said. “Our vision at Glance is simply to make style available to everyone.”

However good prices didn’t mean poor quality.

Glance stood apart from the many discount clothing stores with their prices indicative of the low manufacturing quality, fabrics, colours and styles.

“Real quality comes from a combination of the choice of fabric, the designer’s touch, and of course manufacturing expertise,” he said.

“There is a small premium to pay for each of these, but genuinely high quality fashion need not cost hundreds of dirhams per piece.”

Glance general manager Mark Williams said the boutique catered to a large market with Dubai’s multicultural society and varying sizes.

“You’ve got to offer a huge range to keep everyone happy,” he said. “Everyone is completely different. Everyone is so individual you can’t pin them down.”

While it may be one of the challenges of running a boutique in Dubai it could be one of its benefits as well.

“Dubai is well poised for fashion,” he said. “We’ve got Europe on one side and Asia on the other. We can create styles and trends and set the fashion.”

Dubai lent itself to a fusion of eastern and western with the western influenced India “with one little corner of their heart back home”, loving the vibrant colourful range of saris available here.

Khurana said Glance was part of his greater vision to expand the range of fabrics and fashion available in the UAE.

“I hope to open a whole sale textile business,” he said. “My vision is that in two or three years time high quality materials will be available in Dubai and people won’t have to travel elsewhere to find them.”

Until then Glance is another step towards Dubai’s retail fashion evolution.

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