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A brand new approach to jewels

THE LATEST BinHendi Watches and Jewellery store was opened at Dubai Festival City by Mohi-Din BinHendi, President and CEO of Bin Hendi Enterprises and Lebanese singing sensation, Nawal El Zoghbi.

The store will retail all the BinHendi luxury lines of watches including Ulysse Nardin, Jacob & Co., Nubeo, Frank Villa, De La Cour and many more. The store is located close to Festival Square at Dubai Festival City.

Speaking at the store opening, Bin Hendi said: "It is always a great pleasure to be opening another BinHendi store and we are delighted to be extending our range of brands and presence in Dubai Festival City.

"We would thank Nawal El Zoghbi for attending the opening today and adding a touch of glamour and sparkle to the event."

Haissam Chamsine, Vice-President of BinHendi Watches & Jewellery, said: "This is our sixth watches and jewellery store in Dubai reflecting the increase in demand for the high quality products on offer. All of our watch brands have their own unique sense of style and appeal to a wide spectrum of discerning customers.

He continued: "I would also like to personally thank Nawal for being here today — like our brands she also has a distinct style and elegance and is the perfect person to formally cut the ribbon of this new store."