Winsoft teams up with Serif; Arabic content in focus

DUBAI - Software publisher Winsoft International announced that it is now working with Serif to provide programs that are top-notch yet inexpensive.

By Alvin R. Cabral

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Published: Sat 23 Oct 2010, 11:37 PM

Last updated: Mon 6 Apr 2015, 11:44 AM

“This partnership with Serif is very challenging,” Kamel Gaddas, Winsoft International Chief Executive Officer, told Khaleej Times at a Press conference as part of GITEX 2010.

“We are bringing products that let them [users] do their work professionally, but at a good price.”

Gaddas said that expensive software tend to limit a person’s capabilities in trying to publish top-calibre material, and Winsoft International wants to change that.

“It is definitely good value for money,” he said.

Winsoft International — which is celebrating its 25th year anniversary — specialises in localizing software for different regions. In the Middle East, it is bringing its expertise by incorporating Arabic-enabled software to meet the needs of the locals.

It boasts of a huge line of customised software, most notably those from Adobe, Apple and FileMaker. A highlight at this year’s event is the launch of Tasmeem, an extension for Adobe InDesign CS4 and CS5, which add typographic style and richness to the Arabic text.

Tasmeem, Gaddas said, is suitable for anything that requires Arabic content, and will be able to print the language even in its different styles. “We are actively working to deliver good Arabic products,” he said, adding that Winsoft International also has a large software suite designed for many countries to cater to localised needs.

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