With the theme "Ethno-Contemporary: Inspired by Cultural Treasures & Contemporary Trends", the contest will pick five winners from the top 30 participants whose designs are nominated for the grand awards.
"This contest will infuse a sense of vibrancy and passion for gold jewellery amongst the target group by making it modern and inspirational and in tune with their lifestyle," said Moaz Barakat, managing director of WGC Middle East.
"Our organisation believes in the distinct character of Arabian jewellery design — be it traditional or contemporary," said Majid Algouneh, chief managing director of Hammer Group. "This contest will inject a sense of excitement, intrigue and fascination towards the design of gold products."
Officials of WGC, an organisation of the world's leading gold mining companies, yesterday said that the event is part of AuDITIONS Global, a parent competition launched in South Africa, Brazil, China and India in partnership with global gold producer AngloGold Ashanti.
They said interested parties must draw and submit their original designs inspired by the ancient traditions, culture, art, architecture and heritage of the Arabs no later than March 31. "The finished piece of jewellery should exemplify culture and heritage, and be defined by a modern twist," WGC said in a statement.
The competition is open to Arabs and non-Arab residents in the Arab region. Winners will receive $5,000 (first place), $3,000 (second place) and $2,000 each for three third place prizes.WGC said that award packages including training in gold jewellery workshops abroad and subsidies to study in a design school also await the winners.
The agreement is the first bilateral trade deal between the Gulf and South America