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WD Launches Redesigned My Book World Edition

DUBAI - Western Digital has introduced its newly redesigned My Book World Edition network storage drive, simplifying the critical but tedious task of backing up an entire household’s precious files.

“For easier safekeeping of personal files and media collections stored around the home, families need network storage solutions with true plug-and-play installation, automatic backup capability and familiar file organisation,” says Kurt Scherf, vice-president and principal analyst with Parks Associates.

Designed for consumers who have multiple computers on a home network, the new drive will be available in one terabyte and two terabyte capacities, and is compatible with PC and Mac computers.

Khwaja Saifuddin, Sales Director of Western Digital for Middle East and Africa says: “With My Book World Edition, WD is delivering peace-of-mind for users who want to easily back up all their computers, as well as bringing to the table media centralisation, streaming and remote access functions for more advanced families.”

“With a My Book World Edition drive, it just takes a few simple steps for a family to automatically back up all the computers in their home and keep the backup continuously up to date. Media streaming and remote access add fun and flexibility to the mix making My Book World Edition a great choice for today’s digital home.”

Consumers are amassing increasing amounts of digital media on their computers, including irreplaceable photos, movies and documents. While 70 per cent of users in a recent WD study of 1,500 US consumers claimed to be “backing up,” most use sporadic, tedious processes such as copying to CDs/DVDs or USB thumb drives.

My Book World Edition network drives are designed to automate and simplify the backup chore for the 36 million networked homes in the US according to research firmParks Associates.

· aneela@khaleejtimes.com