US firm unveils Channel Partner Programme

DUBAI — US Robotics, one of the leaders in network access, has announced the launch of a new Channel Partner Programme which will incentives re-sellers depending on their net sales revenue of US Robotics products.

By A Staff Reporter

Published: Sun 7 Aug 2005, 10:29 AM

Last updated: Thu 2 Apr 2015, 4:12 PM

Re-sellers will be segmented into 3 'partner segments'. Platinum partners will earn a $1,000 rebate to support their marketing activities on achieving their targets and a bonus of 1 per cent on the net revenue achievement.

Gold partners will earn a bonus of 0.75 per cent of the net revenue achievement while silver partners will earn a bonus of 0.50 per cent on their net revenue achievements.

All 'partner segments' will earn additional bonuses ranging from 0.50 per cent to 1.50 per cent on non-analog revenue, dependant on target and revenue achievement.

Sumit Kumar, Regional Manager, US Robotics MENA said: "This alliance with our re-sellers will strengthen our relationship. It is important to recognise, appreciate and reward the people who sell our products. This programme will allow us to do that, as well as establish relationships with new re-sellers."

The Middle East Channel Partner Programme is applicable to re-sellers only however, distributors will also benefit from a committed channel and the increased sales volume that is expected to be generated. All re-sellers are required to register with the authorised distributor for US Robotics in their region.

"This is the first time that this programme is being implemented by US Robotics in the Middle East. We anticipate great results and are currently considering implementing this program in other EMEA markets," said Peter Blampied, US Robotics' Director, EMEA Sales and Operations.

"We are looking at a 'win-win' situation here as all parties involved will benefit from this programme. It will develop and classify the channel for US Robotics in the Middle East and we are anticipating a profitable outcome," concluded Kumar.

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