'Unwrap The Exceptional' at Dubai Shopping Festival

The DSF is attracting a large number of tourists in Dubai.

Dubai Shopping Festival (DSF) entered an exciting new era after two decades of success with its 21st edition from January 1 to February 1 offering extraordinary experiences to residents and visitors from around the world that highlight the festival as the world's most unique shopping experience.
DSF 2016 runs under the tagline "Unwrap The Exceptional" with visitors are being offered the opportunity to rediscover their sense of wonder, happiness and excitement from a line-up of over 150 events and activities that is being unfurled during the 32-day celebration.
From internationally renowned events to celebrity icons, family-friendly activities to pulsating live entertainment and mind blowing raffle promotions offering millions of dirhams in prizes, this year's Dubai Shopping Festival has been taken to a new level of splendour by the organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM).
Helal Almarri, Director-General of Dubai's DTCM, said: " Returning for its 21st year in 2016, the festival is intrinsic to attracting tourists from close-proximity markets including the Kingdom of Saudi Arabia, other GCC neighbours and India in addition to visitors from further afield, especially those from China, Africa and Russia."
Laila Mohammad Suhail, CEO of DFRE, said: "Dubai Shopping Festival 2016 is refreshing the experience for visitors by showcasing it as an extraordinary shopping journey rather than a mere sales season."
Driving high tourism numbers at the start of the year, Dubai Shopping Festival also profiles the emirate's year-round retail and entertainment offering - one of the core pillars of Dubai's overall tourism offer - and is a significant contributor to the economy of Dubai."
Hence, our line-up of events, activities and promotions are built around the festival's 2016 tagline "Unwrap The Exceptional", which defines everything at the festival as a gift that is waiting to be uncovered and cherished. The tagline also reaffirms the fact that Dubai is at its best at this time of the year with an inspirational celebration that rewards by delivering exceptional experiences.