UAE’s e& announces special offers for customers affected by regional conflict

UAE’s largest telecom operator announced free 25GB data until March 9 for individual and business customers in countries affected by the regional conflict
- PUBLISHED: Fri 6 Mar 2026, 11:29 AM
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The UAE’s largest telecom operator, e&, has announced special offers for roaming customers across the Middle Eastern countries affected by the ongoing regional military conflict.
The company said incoming roaming calls in the affected countries are now capped at 60 minutes, up from 30 minutes, for calls received until March 9.
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The company announced 25GB free roaming data until March 9.
It said outgoing roaming calls in the affected countries continue with no cap on minutes.
The company explained that outgoing calls only cover calls originated to the UAE and to numbers belonging to the operators in the affected countries.
All mobile customers – both individuals and businesses – are eligible for the special offers across the affected regional countries, including Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, Jordan and Iraq.
In 2025, e&’s revenue rose 23 per cent to a record Dh72.9 billion, while net profit reached Dh14.4 billion, up 34 per cent year-on-year.
Recently, Brand Finance said e&’s brand value rose seven per cent to $16.4 billion (Dh60.2 billion), consolidating its position as the second most valuable telecoms brand in the region.
The group further strengthened its global standing by climbing two places to become the 14th strongest telecoms brand worldwide.




