Its organisers, Messe Dusseldorf GmbH, expects a total of around 1,000 companies presenting innovations on a net exhibition area of approximately 80,000 square metres. It is expecting over 100,000 visitors from more than 100 countries at this year's show.
The exhibition will showcase the full range of products and services that are required by the bakers and confectioners from across the world. Also on display will be vehicles, energy management, cleaning and IT hardware and software across the baking board.
A promotional presentation on the IBA 2003 was given to the industry players at Hotel Intercontinental Dubai by Armin Stader, project director of IBA 2003, in the presence of Dr Eberhard Groebel, general secretary of the European Association of the Baking Industry, Peter Backer, president of Central Association of the German Baking Industry, and Michael Muller, director of marketing and sales, ExpoCentre Sharjah. He highlighted the new trends and developments in the Germany baking industry and benefits of visiting IBA 2003.
The programme was attended by several trade representatives in town to attend the Gulfood 2003 exhibition at the Dubai World Trade Centre (DWTC).
He said global specialities including ciabatta, baguettes, pide and bagels will whet visitors' appetites and open up global markets.
Mr Stader said: "The fair promotes investment efforts on all corners of the globe. Nearly 38 per cent of guests at IBA 1998 came from outside Germany. From a cost standpoint, it is the most convenient opportunity for exhibitors and visitors to bring the world market of baking home. About 80 per cent of the all exhibiting companies are small and medium-sized establishments (SMEs)."
He said German bakers and confectioners are famous for offering the world's largest variety of baked goods and the country was home to about 70 manufacturers of baking machinery.
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