Time to learn from global customers in Dubai: Watchmaker

Dubai - Titan manufactures over 15 million watches every year.

By Joydeep Sen Gupta

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Kuruvilla Markose during the launch of Titan ELMNT in Dubai. — Photo by Juidin Bernarrd
Kuruvilla Markose during the launch of Titan ELMNT in Dubai. — Photo by Juidin Bernarrd

Published: Fri 18 Dec 2020, 5:09 PM

Markose Kuruvilla wears his success as the chief operating officer (COO) of International Business Division, Titan Company Limited, lightly.

His persona belies the company’s remarkable feat. Titan, a $2.8 billion (Dh10.28 billion) listed company, that manufactures over 15 million watches every year, is the fifth largest watchmaker in the world. Titan has zeroed in on Dubai and the UAE as a first port of call in its international forays. Markose unveiled Titan ELMNT, a new collection of watches inspired by the quintessential UAE man and his lifestyle.

The unassuming COO spoke to Khaleej Times on the sidelines of the launch. Excerpts from the interview:

How is technology shaping up Titan’s line of business?

Technology is a great enabler, which is helping Titan connect better with its customers.

What’s the innovation Titan has undertaken amid the Covid-19 pandemic?

We have implemented all World Health Organisation (WHO) norms at our offices and stores. Titan has launched a campaign — Let’s Get India Ticking — to help revive economic activities.

How have you turned the pandemic into an opportunity?

The quick transformation of our stores helped us connect seamlessly with our customers.

Why did you choose Dubai to unveil your exclusive range of exclusive collections amid the contagion?

The 150+ nationalities, who call the UAE and Dubai their home, offer us the opportunities to tap and learn from truly global customers.

What are the key differentiators between Dubai and other Indian metros?

Dubai, a vibrant and cosmopolitan city, represents positive consumer sentiments.

What will be the upcoming international forays for Titan?

We are present in Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, in the Middle East and Egypt in the wider region. We will keep exploring markets, where there are large segments of customers for whom our products are relevant.

What’s Titan’s brand positioning and strategy in international markets?

Titan is a progressive and inclusive brand, which caters to the various facets of the global audience through its tailored sub-brands.

What are the learnings from Dubai that can be replicated in other geographies beyond India?

The UAE is the first international market, where Titan is going to handle retail operations directly.

How is Titan poised to face a post-Covid-19 world?

Titan has built a sustainable organisation that has weathered the Covid-19 pandemic better than many other companies.


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