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Etisalat most valuable consumer brand in MEA region for third year
Abu Dhabi - The only telecom brand in MEA to retain AAA brand rating.
Based on the report from Brand Finance, world's leading independent brand valuation and strategy consultancy, Etisalat boasts of an impressive portfolio of brands touching $11bn including Etisalat Misr, Mobily, Ufone, Maroc Telecom and PTCL. The brand has also demonstrated consistent performance over the years retaining its title as the most valuable telecom brand for the fourth year in a row.
The brand value increased to $8.5 billion as the most valuable consumer brand in MEA for a third consecutive year on a standalone basis. Etisalat is also the only telecom brand to retain AAA brand rating.
David Haigh, CEO, Brand Finance said: "Etisalat is the most consistent performer in the Middle East & Africa and the winner of the most valuable consumer brand title in our Global 500 for a 3rd year running.
Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group said: "Reaching the top is hard but maintaining a leadership position is harder. With the regional leadership of Etisalat as a brand it is a testimony to our continuous efforts in digital transformation amplifying our efforts in the societies we serve by investing in new digital platforms, 5G technologies and global brand building initiatives.
The company operates in 16 countries with 148 million subscribers across Asia, Middle East and Africa.
As the premier digital services and telecommunications partner of Expo 2020 Dubai, Etisalat will deliver the event's visitors and delegates 5G connectivity.
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