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UAE: Apple launches new iPad Air, pre-order begins today; price, features explained
The devices are available in four colours: Space gray, blue, purple and starlight
- PUBLISHED: Tue 4 Mar 2025, 7:10 PM
Apple launched new versions of its mid-priced iPad Air on Tuesday, with an M3 chip and advanced artificial intelligence capabilities, as it looks to attract customers into upgrading their devices.
The cheapest variant, with an 11-inch screen, will start at Dh2,499 and the larger, 13-inch screen model will cost at least Dh3,299. Both come with a gorgeous, high-resolution Liquid Retina display that brings everything you love to do to life. Both displays deliver a brilliant, responsive, and colour-accurate viewing experience.
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Customers in the UAE can pre-order the new iPad Air beginning Tuesday, while deliveries and in-store availability will start from March 12. The devices are available in four colours: Space gray, blue, purple and starlight.
iPad Air is built for Apple Intelligence. The lightning-fast M3 chip brings breakout performance to iPad Air. With a powerful CPU, GPU, and Neural Engine, it’s up to 2x faster than iPad Air with M1 chip. The GPU architecture brings advanced graphics whether you’re working, streaming, creating, or gaming. All with amazing efficiency for all‑day battery life.
iPad Air is built for Apple Intelligence, the personal intelligence system that helps you express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
Apple had introduced new models of the iPad Air with its M2 chip in May last year, with the 11-inch model sporting the same price.
The company's iPad sales came in at $8.09 billion for the holiday quarter, above estimates of $7.32 billion, according to data complied by LSEG. Over half of the sales in the three-month period were to customers who were new to the iPad, the company said.