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Apple March 4 ‘special experience’: iPhone 17e, M5 MacBook Pro and new iPads expected
Tech enthusiasts and fans speculate new MacBook colours and product launches as the company announces a March 4 ‘special experience'
- PUBLISHED: Tue 17 Feb 2026, 12:02 PM
Apple has sparked fresh excitement across the tech world after sending out invites for a mysterious “special Apple experience” scheduled for March 4. The invite-only gathering will take place simultaneously in New York, London and Shanghai at 9am ET (6pm in the UAE), according to reports by 9to5Mac.
While the invitation offers few details, the cryptic nature of the announcement has already triggered widespread speculation about upcoming Apple product launches, including the iPhone 17e, new MacBook Pro models powered by M5 chips, and refreshed iPads.
What we know about Apple’s March 4 ‘Experience’
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Unlike Apple’s traditional keynote events, the invite specifically refers to the gathering as an “experience,” not an event. Interestingly, it is not currently listed on Apple’s official events page, adding to the mystery.
The invite reportedly features the Apple logo in a yellow, green and blue gradient. Some Reddit users speculate that the colourful design could hint at new MacBook colour options, while others believe it may signal broader product refreshes across Apple’s lineup.
With just weeks to go before March 4, industry watchers expect more leaks and rumours to surface.
Products rumoured to launch
According to MacRumors, Apple is expected to announce several major hardware updates in the coming weeks. Here’s what could be unveiled:
iPhone 17e
Apple may introduce the iPhone 17e, potentially expanding its iPhone 17 lineup with a more affordable or feature-balanced model. If accurate, this could strengthen Apple’s mid-range offering in 2026.
MacBook Pro with M5 Pro and M5 Max Chips
A refreshed MacBook Pro powered by next-generation M5 Pro and M5 Max chips is also expected, likely bringing improved performance compared to the current M-series processors.
iPad and iPad Air
Apple’s entry-level iPad is also rumoured to get a refresh, possibly with design tweaks and performance improvements to maintain its appeal in the competitive tablet market. The eighth-generation iPad Air could receive internal performance upgrades.
With Samsung launching its Samsung Galaxy S26 series on February 25, it is exciting to see what the competitors will be up to just a week later.
