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Apple’s Mac online store just changed: Here’s how buying a Mac works now
From MacBook Pro to iMac, Apple has scrapped preset configurations in favour of a fully custom ordering process
- PUBLISHED: Sun 1 Feb 2026, 1:31 PM
- By:
- Husain Rizvi
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Apple has quietly rolled out a new Mac ordering process across its online store, affecting the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. The update significantly changes how customers configure and buy a Mac on Apple’s website.
Previously, Apple offered several preconfigured Mac models that users could select and then upgrade with extra RAM or storage. That approach is now gone. Instead, customers must build a Mac entirely from scratch, choosing every feature step by step.
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The change was first spotted by Macworld and it is already live on the Apple UAE online store.
How the new Mac ordering process works
Using the MacBook Pro as an example, the process now begins with selecting a 14-inch or 16-inch display size and a colour. From there, buyers can opt for a nano-texture display, choose from available Apple M-series chips and core configurations, and then customise RAM and SSD storage.
Apple also lets you select your power adapter and keyboard language, as well as acquire Final Cut Pro and Logic Pro licenses. You can then add AppleCare+ coverage before completing the purchase.
What hasn’t changed
While the ordering experience is more flexible, the hardware options remain the same. The MacBook Pro still cannot be configured with an M5 Pro or M5 Max chip, meaning customers waiting for next-generation Apple Silicon will need to hold out for future Mac updates.
