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Galaxy Z Fold8 demand helps Samsung set an all-time sales record
Samsung’s Galaxy Z Fold8, Fold8 Ultra and Flip8 secured 1.44 million pre-orders in South Korea, beating the record previously set by the Galaxy Note10
- PUBLISHED: Wed 5 Aug 2026, 6:29 PM
Samsung’s latest foldable phones have delivered the strongest pre-order performance of any Galaxy smartphone line in the company’s home market.
The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 recorded a combined 1.44 million pre-orders in South Korea between July 28 and August 3. Samsung has confirmed that the seven-day total represents a new domestic pre-order record for the Galaxy brand.
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That distinction is important: the figure covers all three new foldables and applies only to South Korea, rather than worldwide sales of the Galaxy Z Fold8 alone.
The result surpasses the 1.38 million pre-orders secured by the Galaxy Note10 series in 2019. It also moves ahead of the Galaxy S26 series’ 1.35 million and the 1.04 million generated by last year’s Galaxy Z Fold7 and Flip7. The new foldables were ordered at an average rate of approximately 140 devices per minute.
The standard Galaxy Z Fold8 was the clear standout, accounting for around 70 per cent of the total. Samsung attributed that demand partly to its redesigned form factor and wider 4:3-style display proportions, which make the device better suited to videos, reading and other content.
Samsung’s new model is also its lightest Fold yet at 201g. It combines a 7.6-inch main display with Qualcomm’s Snapdragon 8 Elite Gen 5 for Galaxy processor and a larger 4,800mAh battery.
The numbers also suggest Samsung may be attracting people who previously avoided foldables. Among SK Telecom customers who placed pre-orders, 62 per cent were moving from a conventional slab-style phone, up 10 percentage points from the previous generation.
For UAE buyers, Samsung Gulf has already opened orders for the new line-up, with Fold8 pre-order shipments listed as beginning from August 4. However, Samsung has not published equivalent UAE pre-order figures, so it remains unclear whether the record demand is being repeated locally.
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